The field of fashion and lifestyle retail is a completely new genre for the students. This field still lacks skilled and passionate people. This field has immense opportunities and possibilities for the students and will prove to be a good platform for the youth to showcase their potential. Fashion Retail Management gives insight into the principles of fashion marketing, retail buying and merchandising and imparts basic fabric knowledge - from fiber to fabric and fabric to garment. It gives an overview of the concept of visual merchandising and lays emphasis on customer relationship management, brand management, and sales management.
This unique 2 year Post Graduate Diploma program has been designed to focus the retail industry needs, with an emphasis on Fashion and Lifestyle Products. The aim is to ensure that the student acquires & absorbs, not only product knowledge but also learns the nuances of customer service & acquire customer experience management skills as per industry expectations.
This two-year program has been well divided into four semesters. The first two semester deal with an academic session while the rest two sessions include job training along with academics. The fourth semester intensively focuses on the full-time internship in the industry.
During this course, students will gain proficiency in:
Job areas after the course:
- Basics of fashion, its history and evolution
- Basic understanding of textiles and garmenting technologies
- Fashion Marketing & Merchandising management
- Retailing, Supply Chain Management
- Retail stores operation & management
- Retail strategy and planning Management
- Technology in Retail
- CRM in Retail
- Visual Merchandising
- Detailed understanding of Lifestyle of products like-watches, footwear, shoes etc
Once you get into the course it will open doors in national and international fashion and retail industry like Fashion adviser, retail marketing executive, visual merchandiser, store manager, store director, Fashion stylist, etc. Apart from all this, there are many job opportunities in the field of retail. Students can join fashion store, bridal fashion store, high fashion outlets, multi-brand stores, concept store, malls or mega malls.
Different Job roles:
Retail Manager Store Manager
Analyst Supply Chain Distributer
Customer Care Executives
Leading Institutes in India for this course:
An average salary for a fresher in retail management is between Rs 2 lakh to 4 lakh (depending on the company offers)
Luxury Connect Business School, Gurgaon
Indian Retail School, New Delhi
Bimtech, Greater Noida
Indian Institute Of Management And Studies , Mumbai
Vogue Institute of Fashion Technology, Bangalore
Northern India Institute of Fashion Technology, Mohali
National Institute of Fashion Technology, Gandhinagar
Candidate must have a bachelor degree in any discipline to pursue this course.
Apart from this they must have a keen interest in fashion retail industry. Institute gives priority to those candidates who are passionate about the field and at least have basic knowledge of the field. Candidates with good communication skills and personality can frame their career as a good store manager.